Chapter 1
Design the business and the life you want
The opening chapter is about the business and the life the owner actually wants. The draft is in progress.
The book
Build and Scale
A practical book for owners who buy or build, scale with AI, automate the work, and prepare for a sale.
Subtitle comingNot confirmed, so it is not printed here.
Cover comingNo stand-in cover is being used.
January 2027The target month Clayton stated. The day is coming.
Twelve chapters
This is the sequence Clayton is using, from designing the business and the life you want through a transferable business and an eventual sale.
Chapter 2
Buy or build: choose the right opportunity
This chapter weighs buying an existing company against building one. The draft is in progress.
Chapter 3
Understand your customer, offer and economics
This chapter is about the customer, the offer, and the economics of the business. The draft is in progress.
Chapter 4
Build an AI operating system: knowledge, workflows, agents and human accountability
Clayton confirmed this chapter as the home for the operating stack. The published tool list is coming. It still has to be documented and checked before the book is released.
Chapter 5
Create demand: positioning, website, SEO and distribution
This chapter covers positioning, the website, SEO, and distribution. Clayton approved a first-customer distribution playbook on November 8, 2026. It is working material, not a promise of a sales result.
Chapter 6
Get discovered in AI search: visibility, evidence and measurement
This chapter is about being found in AI search, and about the evidence and measurement behind that. The draft is in progress.
Chapter 7
Build a content flywheel
The flywheel Clayton described runs from an expert interview to source content, then to articles, clips, email, and sales resources, then to questions and results, and back to the next interview. The approved distribution playbook is on this chapter page.
Chapter 8
Turn demand into revenue: sales follow-up, calling and CRM
This chapter follows demand into sales follow-up, calling, and the CRM. The draft is in progress.
Chapter 9
Systematize delivery and build a team that can operate without you
This chapter is about delivery and a team that can operate without the owner. The draft is in progress.
Chapter 10
Automate the owner's work and personal administration
This chapter is about automating the owner's work and personal administration. The draft is in progress.
Chapter 11
Scale profitably: capacity, cash, quality and management
This chapter is about scaling with capacity, cash, quality, and management held together. The draft is in progress.
Chapter 12
Build a transferable business and prepare for an eventual sale
The last chapter is about a business someone else can run, and about preparing for an eventual sale. The draft is in progress.
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Leave your name and email if you want to be alerted when Build and Scale is released. There is no purchase link yet. Subtitle, cover, and the exact release day are still coming.